WEBSITE WRITING

If you’re selling a product or a service, your website content is one of your most powerful tools.

I’ll write your website to do all these things.

Communicate your brand identity

Your brand identity is the face of your business. It tells your customers who you are and what you stand for. A big part of your brand identity is your tone of voice – the way you speak to your customers. Your tone of voice might be warm, conversational, formal, luxurious, quirky – even naughty. Your website content should always stay true to your tone of voice, so your customers trust and believe you. If you haven’t developed your tone of voice yet, don’t worry, I can help you find it. Together, we’ll create your unmistakable brand.

Tell your customers why you’re the right choice for them

Every customer who visits your website has one major question they want you to answer – “what’s in it for me?” They don’t just want to know what you’re selling; they want to know what they’re going to get out of it. How is it going to:

• solve their problem?
• make their life easier?
• save them time or money?

I’ll craft your web copy so it leaves your customer in no doubt that choosing you is a no-brainer.

Promote your point of difference

Whatever industry you’re in, you’ve probably got competition. When a customer looks at your website, they want to know why they should choose you over the rest. That’s why your web copy needs to clearly communicate your point of difference, whether it’s expertise, better service, bigger range, higher quality, or better price. I’ll make sure your website content sets you apart from the rest.

Help Google send the right people your way

Google has one mission in life – to give people the most relevant answer to their search query. How does it know how to do that? The way your website is written has a lot to do with it. The words you use and the way you use them tell Google exactly what you are offering, so it can send the right customers in your direction. It’s called search engine optimisation. I’ll help you use your chosen keywords in a way that Google knows exactly what you’re all about.

If you need a website written, rewritten, or optimised for Google, Unmistakable can help. Every job is different, and will be quoted based on your requirements, but here’s an idea of how much it might cost.

BLOG WRITING

You know you should be blogging…

But do you often find yourself in front of a blank screen struggling to come up with the right words?

Are you so busy running your business that the last thing you want to do is sit down for two hours to write about it?

Or is writing just not your thing?

Whatever the reason, I’m here to take that task off your hands. Whether you just want a single blog to discover what using a copywriter is like, or you’re dreaming of a whole year of hassle-free content, Unmistakable can help.

I love to blog, and I’ve written about topics as diverse as Gold Coast tourism, folic acid, fuel-efficient motoring, KiwiSaver, diamonds, peer-to-peer lending, and high-tech toilets (seriously). Let’s get you sorted with articles that will solve all your blogging problems and boost your brand awareness. des it cost?

MailChimp newsletters

Email newsletters are one of the most cost-effective methods of staying in touch with your customers.

A well-designed and written email can give you much better engagement than a post on social media. Plus, email newsletters have all these advantages:

But, let’s face it, newsletters are also time-consuming to write and to format, taking you away from the important task of running your business (or cooking the dinner, tucking the kids into bed, or relaxing at the end of a long day). I can take these tasks off your hands.

Set up your MailChimp account

If you don’t have a MailChimp account, I can create one for you and upload your mailing database.

Create your Mailchimp template

Just provide Unmistakable with your brand assets (logo, colour codes), and I’ll create you a re-usable, professional template within your MailChimp account.

Write or refine your newsletter content

I can write your newsletter from scratch – just tell me the messages you want to convey, details of any special offers, the type of curated content you’d like to link to – and I’ll do the rest. Or if you prefer to write your own copy but want to make sure it sounds professional and is free of errors, I can spruce it up for you.

Once your newsletter is written and formatted, I can hand it back, so you can send it out whenever it suits you, or I can schedule delivery on your behalf.

Every job is different, but here’s an idea of how much it will cost to have Unmistakable create your MailChimp newsletter:

Content Editing

One of the most important attributes you want to convey to your customers is credibility. They’re not going to buy from you, or even stay on your website very long, if they don’t trust what you’re saying.

When it comes to website content, research has shown that poor spelling and grammar damages your credibility and can even reduce conversions.

A study by UK company Global Lingo found that 59% of customers would not use a company with obvious spelling and grammatical mistakes on its website.

Tightsplease.co.uk spelt the word “tights” wrong on their tights category page. Once corrected, their page conversions increased by 80%.

So, if you’ve written your website content and you’re not 100% confident that it’s as good as it could be, get Unmistakable to edit it for you.

I have a Diploma in Proofreading and Editing, and can check your website copy for:

Make sure your content isn’t letting you down by getting it checked over by Unmistakable.